2nd year : the specialist edge

Trimester 4

Advertisement & Sales Promotion

Information Technology - IV

Business to Business Marketing

Strategic Management

Two optional - Minor Specialization

Trimester 5

Brand Management

Retail Marketing

Sales & Distribution Management

Two optional : Minor Specialization

Trimester – 6

Customer Relationship Management

Rural Marketing

Project presentation & Viva-Voice

1st year : the core edge

Trimester 1

Business Communication I

Financial Accounting

Human Resource Management

Information Technology-I

Managerial Economics

Marketing Management I

Quantitative Methods

Trimester 2

Information Technology-II

Management Accounting

Management Process and organizational behavior

Marketing Management II

Business Communication II

Business Ethics & Professional Values

Economic Environment & Business

Management Science

Trimester 3

Consumer Behaviour

Financial Management

Information Technology-III

International Marketing

Marketing Research

Service Marketing

Operations Management

Organisational Effectiveness & change

Strategic Management

SUMMER INTERNSHIP